Hit Me! RE:FRESH
Wednesday, September 8, 2010 from 9:00 AM to 6:00 PM (GMT)
London, United Kingdom
This event has ended!
View current events hosted by Fresh Business Thinking
Event Details
Hone your skills and brush up your knowledge
If you are one of the many businesses who have already attended one of our 'Introduction to Internet Marketing' events then Hit Me! RE:FRESH is for you.
Hit Me! RE:FRESH is for people who know their PPC from their SEO and want to stay ahead of the curve.
Internet marketing is evolving and our experts will bring you the latest; ideas, information, tips and advice to keep you punching above your weight online.
'9/10 delegates at our last event would recommend the event to a colleague'
Hit Me! RE:FRESH brings together the very best internet marketing experts and frontline practitioners for one power-packed day for business owners, directors and internet marketers who want to:
- Gain a deeper understanding of internet marketing
- Learn more about selling online
- Convert and win more customers via email marketing or search marketing
- Get a better Return on Investment (ROI) on their email marketing campaigns
- Exploit the ‘long tail’ of search in both organic SEO and Paid Search
- Understand the power tools of Search and Social Media
- Boost the impact and visibility of your Online PR campaign
- Align their internet marketing plans with other business objectives
Hit Me! RE:FRESH will show you how to ensure your online marketing strategy continues to punch it's weight online.
"Excellent content and information which helped me enormously" Previous Delegate, 2009
Our experts and frontline practitioners will cover topics including:
- Search engine optimisation
- Email Marketing
- Pay per click advertising (PPC) vs organic search
- Analytics and website conversions
- Online PR
- Blogging
- Multi-Channel Digital Marketing
- Social Media and Search
Claire Nicholson - Email Marketing: Are You Getting a Return on Investment?
Learn how to shape your contact strategy to develop a consistent, segmented approach to targeting your prospects and customers – whilst getting the all important return on your investment (ROI). Top tips to get your emails working harder for your business looking at: Use of email services, Email marketing budgets, ROI and effectiveness, Email Integration and Deliverability, Data, Relevance, and Technology.
Adam Parker - Online PR Demystified
The distribution of press releases to all aspects of the online media can enhance your business' online profile in a number of ways. Adam will cover practical examples and provide advice and tips on how, as a savvy marketer you can boost the impact of your press release content and visibility to media.
Rob Shaw - PPC to Twitter, SEO to Facebook: Choosing the Right Tools for the Job in Search Marketing
Tools and Techniques you can implement to make the most of Search Marketing. Examining the strengths and weaknesses of PPC and SEO, interesting uses of social media like Twitter and Facebook, as well as implications of devices like mobile and the iPad.
Nikki Pilkington - Connecting with Customers and Prospects through Social Media
So, you caught wind of the buzz and jumped on the social media bandwagon. You have plugged your efforts in to Twitter, Facebook, LinkedIn and perhaps a plethora of other social media outlets. But be warned! Chasing after too many different services without taking the time to figure out which social networks and sites your customers prefer can be a costly mistake. A new social CRM is emerging, and with thousands of potential prospects for your business spending their time online with social networking and media sharing sites – you need to know the tactics you can use to better connect with your prospects via the web. Get this right and you can shorten the time to reach the right people and enable a more relevant interaction. In this session, we look at how to engage with prospects and customers via social media outlets; monitoring social media (some services are free!) and using web analytic tools to leverage those outlets that are sending you traffic.
John Straw - Partners, Link Building & The Long Tail of Search
Search expert John Straw shares his insights and expertise in this not to be missed session. Links are the linkqua franca (sorry) of the Internet - they provide traffic and significantly contribute to better search positions. But all links are not created equal - a link from a site well regarded by Google carries authority. A link from a site well regarded by Alexa carries good potential traffic. The trick is understanding how to filter sites using the right criteria in order to build a target list. Find out how, as a savvy search marketer, you can exploit the ‘long tail’ ( the ‘long tail’ refers to the statistical property that a larger share of population rests within the “tail” of a probability distribution than the “head”) in both organic Search Engine Optimisation (SEO) and for paid search campaigns.
Nick Suckley - Pulling it all together: Making Multi Channel Digital Work
Nick Suckley brings together real life case studies covering - online video, search engine optimisation (SEO), organic and paid search, and online PR. The theory of all the digital elements integrating seamlessly is great – but how can you make it happen?
Rob Weatherhead - 'The Future of Search'
The world of search engine marketing doesn’t sit still for long. With algorithm changes, layout changes, and product innovations to contend with, it is easy to find yourself being reactive with your search engine marketing strategy. But what does the future hold for search engine marketing? Are there things we should be considering now which will put us in a leading position for the future, so we aren’t the next victim of an algorithm change?
Matt Rhodes - Developing a Social Media Strategy: A process to ensure social media delivers against organisational goals
A successful online community needs good management. You can’t just turn on the social media software and wait for the online community to ‘happen’. The early stages of online community building are the most complex – not only are you looking to attract and keep users, but you also need to ensure the direction of the online community aligns properly with organisational goals. Then there’s the tricky process of growing a community – too fast and your community might implode; too slow and you risk consumer disengagement. It’s not an easy task – so in this session, Matt Rhodes shares the tips and tricks for engaging a nascent community and setting up a healthy social architecture.
Our Expert Speakers
John Straw, Influencefinder
John Straw has more than 30 years experience in the advertising and IT sector. He has provided marketing consulting for blue chip companies, including Audi, Hertz, Rolls Royce, Fiat/Alfa and Cisco and is a 30 year veteran of the advertising and IT sectors. In 2008 John raised finance and was among the roster of talent who created Linkdex.com - one of the largest crowd projects on the web. Linkdex is currently re-indexing the web to create a map of influence for use by online marketers - identifying solutions for the current road blocks in web transparency.
Adam Parker, RealWire
As CEO of RealWire, Adam Parker has built a very efficient delivery mechanism for the distribution of content from PR agencies. Adam helped start the company with a then teenage Jonathan Dolby in 2000. He’s an ex-PricewaterhouseCoopers chartered accountant and management consultant and has spent a good deal of time and effort scrutinising the make-up of the PR industry and its business model in a bid to better sell RealWire’s services as an outsourced offering.
Rob Shaw, Epiphany Solutions
Rob Shaw, Managing Director of Epiphany Solutions, has a background of over 22 years in technology and more recently specialising in digital and search marketing. He has managed services for some of the UK’s largest companies including O2, British Gas, Barclaycard, Go Compare, and Tesco. In his previous role as Managing Director of Latitude White and Technology Director of the Latitude Group Rob was responsible for the development, implementation and operation of the business, the first PPC service targeted specifically at the SME market. Sharing insight on how search marketing can be embraced by companies to their commercial advantage.
Matt Rhodes, Fresh Networks
Matt is a highly-respected, prolific blogger on all things social. He is often called upon by the media for commentary about social media and has appeared in The Independent, The Guardian and on Sky and the BBC on multiple occasions. Matt is responsible for delivering social media strategy workshops to our clients and his in-depth knowledge has earned him the reputation of being an industry thought leader. Matt is a UK leading Social Media Consultant and the key reason why Fresh Network’s blog is one of Europe’s Top 3 social media blogs.
Rob Weatherhead, Latitude Express
Rob is Operation’s Director for leading SME search marketing specialist Latitude Express and BT SearchSmart, a partnership between Latitude and BT which provides search marketing for small businesses across the UK. He has worked in search engine marketing for 6 years after joining Latitude straight from university, and has experience of managing paid and natural search campaigns for all sizes of business. Rob has an in depth understanding of PPC and SEO as well as Affiliate Marketing, Display Advertising and Social Media Optimisation. He also writes on his own personal blog where he discusses all elements of digital media and Internet related topics.
Nikki Pilkington, NikkiPilkington.com
Today, NikkiPilkington.com is a major name in the world of Internet Marketing. Renowned across Europe for our innovative, experienced team of Internet Marketing experts primarily working with SMEs, we’ve made our name by delivering results. Nikki had clearly identified a gap in the online marketplace. She realised something best explained by author Zig Ziglar: “You can have everything in life you want, if you will help other people get what they want.” Nikki Piklington has been helping connect businesses with customers via the Internet since 1994 and she has built a reputation for being the expert that people turn to, when they want to get the most out of their websites.
Claire Nicholson, Adrenaline
Claire Nicholson is a direct marketing expert who created adrenalin following over 14 years experience working in marketing across the multi channel and technology sectors. She previously co-founded more2, a UK leading integrated data and media marketing agency for leading brands. A passionate team worker with her driven by a desire to help clients inject something different into their campaigns and integrate messages through using the latest marketing techniques and channels.
Nick Suckley, Managing Partner, agenda21
Nick Suckley is an internet pioneer and entrepreneur with over 10 years experience at the forefront of digital advertising in the UK. With long term business partner Pete Robins, Nick pioneered digital media in the UK with one of the first digital media agencies, media21 in 1998. Through media21, Nick was also an initial investor in leading digital creative agency Glue London. Following a private sale to Grey Global Group and the successful turnaround of Mediacom's ailing digital division Media.com, Nick's latest agency agenda21 (with co-founders Rhys Williams and Pete Robins) is an integrated digital media agency that focuses on digital media, search, social media and analytics. Nick Suckley’s Specialties include: Digital advertising and media. Direct response media including paid search, natural search, mobile advertising, affiliate marketing and campaign analytics.
If you have any questions, please call 0845 5000 328
or contact the events team on events@freshbusinessthinking.com
When
Where
Hosted By
Fresh Business Thinking
Freshbusinessthinking.com is an on-line resource for small business owners, directors and entrepreneurs. It is where information hungry and time-poor business decision makers can source information and advice to help them run their businesses more effectively and efficiently.
Running a small business can be a lonely existence - you need to wear many hats and keep up to date with the latest developments and thinking.
The pace of business is continuously accelerating and www.freshbusinessthinking.com is where you can find the information you need to help drive your business forward.
 |
View other Fresh Business Thinking events |
 |
Contact the Host |
 |
|
This event organizer is using Eventbrite to provide
event ticketing and online event registration.
© 2012 Eventbrite. All Rights Reserved. Terms of Service. Privacy Policy.
event ticketing and online event registration.
© 2012 Eventbrite. All Rights Reserved. Terms of Service. Privacy Policy.